Exploring the career pathing options in experience strategy and what each role means.

Diagram breakdown of UI, UX, CX and service design and how they all interconnect.

Whether you’re just entering the field of UX and experience work, or have been around the block, responsibilities continue to shift and grow as technology advances. One question that I get asked a lot when mentoring for ADPlist is the difference between all the job titles and responsibilities.

I’ve taken some time to highlight a few that comes up quite often, as well as a few others that have recently surfaced. …

Photo Source — According to IBM

Whether you are a team of one, or in a big UX team, at some point in your career, you will find yourself having to explain the value of UX and Experience in a project or even in a company. If you haven’t already, you will soon reach this point in your path.

I’ll explore ways we can have these dialogues with varying audiences. …

To quote Don Norman (creator of Nielsen Norman Group, or NN/G) and Forrester,

[UX is] all aspects of the end user’s interaction with the company, its services, and its products and has been coined a term since the 70’s.

And CX is actually a fairly “new” discipline in comparison. It’s been around for 12 years, but only became well recognised in the last 6-8 years.

Forrester defines CX as

[CX is] how customers perceive their interactions with your company.

So what’s the difference? Is there even one? …

I remember thinking last October that the end of COVID still felt so far away. Flash forward to now where vaccinations are a bit more accessible, (speaking from USA) and more and more folks are getting vaccinated, the world of traveling beyond your own front door seems closer to reality.

In fact, when we look back to some past surveys of people’s thoughts when it comes to vaccinations, it didn’t equate to returning back to “normal life”. In fact, we’ve re-defined what “normal” looks like, or maybe realized what it was before wasn’t actually “normal”.

Vaccination consumer perception
Article Source

If this article is any…

Over this past week, I did a thing.

It’s been 2.5 years in the making, but I finally (spoilers) completed the last course of NN/G. Was it worth it? Is it necessary to do the job I do? I get this question a lot when talking to mentees entering the UX field.

Unfortunately, there’s not one “right” path. Or you’ll hear a phrase UX-ers use a lot, it depends. I want to take a moment to talk about UX certifications and my experience with them. Hopefully that will shed more light for you to make a decision for yourself.

Graduation- throwing hats in the air
Photo from Pexel

What’s a UX certificate?


Visual, auditory, motor and cognitive disabilities should be considered when building accessible and inclusive experiences.

We shouldn’t have to pitch the need to integrate this into our digital work process. Building solutions that are inclusive is part of our responsibility as designers. Everyone should care about creating solutions that a bigger audience can use. But that’s not always the case. In fact, that’s almost never the case. So for those who still have to make this pitch, I hope this article provides you with the proper arsenal for this battle.

Regardless of whether we’re creating an in-person exhibit experience or a digital experience, understanding your audience is crucial to positioning your solution. In order to…

Photo source

When I was first entering into the realm of UX (user experience), there was not a lot of resources to go to for help on how to better my skills. Which is bizarre since user experience, and really, understanding human psychology, as always been rooted in the advertising and marketing business.

Almost 10 years have past…. and I’ve learned a few things along the way in the UX & Advertising field. Looking back, here are some things I would tell my younger self and hopefully, there are good insights for those who are entering UX now.


Water people in planters, how to grow and foster others through mentorship.
Photo source

When it comes to mentorship, there are a lot of questions. How to get the most out of a mentorship… what is it… what to expect…how to get a mentor? Or how to become a mentor?

I’ve had many mentors throughout my career. Each one helped shed light to get me to where I am today. I’m forever grateful for each and every one of them for offering their guidance and advice, even to this day. As I continue to grow and foster my relationships with my mentors, I’m also giving back by offering mentorships to those entering the UX…

Side by side photo of pantry and kid’s room reorganized from The Home Edit.
Doesn’t this image just put a huge smile on your face?! (Photo Source: The Home Edit Instagram)

How to articulate my thought process with storytelling has always been something I’m working on. As a UX (User Experience) designer and strategist, my mind is always going 2000 miles with too many tabs open. I wanted to challenge myself this year by writing my stream of consciousness.

And I thought, no better time than now to write about my recent obsession, Get Organized with The Home Edit, and how organizing a closet relates to what I do everyday, UX strategy.

A brief side note: For those who don’t know what I’m talking about. The Home Edit is a one-stop-shop…

Kat Richards

Exploring human experience and growth, currently Associate Director, Experience Strategy @ Digitas NA.

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